End-to-end pr and communications
1. Build a PR and Comms program.
Develop the strategy, narratives, media relationships, pitches and repeatable systems that turn expertise into credible third-party visibility.
2. Position a company or category.
Translate complicated products, industries and ideas into narratives journalists, customers and stakeholders understand.
3. Build credible spokespeople.
Identify the right voices, prepare executives and SMEs, develop messaging and turn interviews and podcasts into repeatable communications channels.
4. Scale communications intelligently. Build the processes, reporting and AI-enabled workflows that allow a lean communications function to operate with rigor without sacrificing human judgment.
The Cultivate PhilosophyCredibility comes before coverage.
Good public relations is understanding where the organization has something credible, useful and timely to contribute, then putting the right person in the right conversation with something worth saying.
my experience
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Earned Media Audit
Speech Writing
Spokesperson Training
Press Release Writing
Media Advisory Writing
Key Messaging Development
Media Kit Development
Media List Building
Media/Influencer Outreach and Pitching
Media Event Planning
Trade show Communications
Crisis Management
Media Monitoring
Competitor Analysis
Media Sentiment Reports
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Strategic Communication Plans
Newsletters
Reports
Media Training
Market Positioning
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Social Media Strategy
Website Strategy
Content Strategy
Podcast Strategy
Key Messaging
Blog Writing
Bylined Articles
Case Study Writing
Technical Article Writing
Editing and Proofreading
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Community Relations
Stakeholder Collaboration
Organization Partnerships
Event Coordination